They’re especially useful for big-box retailers or grocery stores that carry many products (and product categories) from a multitude of suppliers and have a lot of space to fill.įor instance, grocery stores have to know whether a product will fit on a certain set of shelves, which is where the level of detail included in a planogram is crucial.Ī planogram is usually created by a visual merchandising employee or a member of the advertising, marketing or sales team. In addition to being a visual representation of your store’s aisles, displays and point-of-sale a planogram will show you exactly where specific products are placed.Ī planogram is by no means the end-all, be-all solution to your visual merchandising needs. Planograms are detailed drawings of your store layout with special attention on product placement.

What is a planogram?Ī planogram is a visual merchandising tool. Planograms help retailers plan the use of their space and gather data to help them make smarter merchandising choices that drive in-store sales. From our office in Chile and through local partners in the region and in the world, we offer software solutions and consulting services to Customers in Latin America and Spain, with the possibility of meeting business needs in other regions working as a team with our business partners.From determining how to plan the footpath for customers to which product displays go where, effective use of physical space is fundamental to any brick-and-mortar retailer’s success. The RETAILATAM Business Solutions team has extensive experience in Category Management, Assortment Planning, Space Management at the Micro level through Planograms and at the Macro level through Floor Plans (Floor Planning), Merchandising, Shopper Marketing and Business Intelligence.

Through Software Solutions and Business Consulting Services, we help Retailers and CPG Manufacturers to better understand and manage their businesses. RETAILATAM Business Solutions is a regional Retail Solutions company in partnership with leading global and regional companies to provide decision-making platforms based on Artificial Intelligence, Customer-Centered Solutions and Ideas, from Customer Intelligence to Personalized Marketing and from Merchandising and Category Management to Supply Chain and Operations.

Retail stores that operate planograms